According to the FAIR Blog, only about 40 percent of people read the news beyond the headline. If true, this disturbs me both intellectually and as a writer. The headlines (and taglines for that matter) of an article are usually designed to stir up animus and/or anxiety in the reader, making them more likely to read the article attached, meaning that the title is generally the least accurate part of the whole piece.
Besides, as blogger, what good does that do me? I can compose eye-ball catching post titles all day long, but where’s the fun in that? And nothing in my soul is satisfied by baiting in readers with sugar-laden hooks.
Wander through the stories.
Ponder the questions.
Dive into the depths of the ocean of ideas.
Read, people, read!